China Outbound & Inbound Travel Market 2027
China Outbound & Inbound Travel Market (COITM)
COITM (China Outbound & Inbound Travel Market) is an annual B2B exhibition for the outbound and inbound travel trade, founded by Qing Qinghui, the project director of the 20-year COTTM (China Outbound Travel & Tourism Market). After Informa Markets discontinued the COTTM project following the 2025 edition, the original COTTM core team launched COITM as its successor, carrying forward the same focus on connecting overseas tourism destinations, tourism boards, embassies, DMCs, airlines and hotels with Chinese outbound tour operators and MICE buyers, while also linking Chinese inbound tourism suppliers with overseas partners.
The inaugural COITM took place 14-16 October 2026 at the New Hall (Hall 11) of the National Agricultural Exhibition Center in Beijing, drawing around 180 exhibitors from 31 countries and regions and about 3,000 trade visitors. The next edition is scheduled for 13-15 October 2027 at the same venue, with trade days on 13-14 October and a public-facing travel and culture festival on the final day. Trade visitor admission is free with online registration completed before the event; onsite registration costs RMB 50 per person.
