Sports Tourism EXPO 2027
The Sports Team & Athlete Comprehensive Expo is a three‑day trade show (April 15‑17, 2026) at Tokyo Big Sight’s South Hall. Organized by RX Japan, it brings together professional, university, high‑school and corporate sports teams, leagues and athletes with vendors across five themed expos: (1) Fan Engagement & Attendance Support – services for fan acquisition and event promotion; (2) Team Operations Support – solutions for club management, logistics and administration; (3) Stadium & Arena – products for venue construction, maintenance and fan experience; (4) Athlete Performance – technologies for training, performance enhancement, recovery and conditioning; (5) Heatstroke & Heat Measures World – new zone offering heat‑safety equipment and services. Additional special zones include the Athlete Innovation Lab (start‑ups, universities, research), Sports Team Sponsorship Hub (new sponsor acquisition), Goods Zone, Second‑Career Support, Training‑Camp Zone, Data‑Analysis Zone, and Conditioning & Recovery Zone. The expo provides networking, product demos and business‑matching opportunities for the sports industry.