Fragranze 2027
Fragranze is Pitti Immagine's international trade fair dedicated to artistic perfumery and olfactory culture. Held every year at Stazione Leopolda in Florence, the fair brings together the world's leading niche perfume brands, artisanal fragrance houses and skincare labels, and industry professionals. It acts as a premier platform for discovering new olfactory trends, meeting international buyers, and exploring the intersection of fragrance, design and lifestyle, with a dedicated Pitti Connect networking platform for exhibitors and buyers. The next edition is number 25 (N.25), scheduled for 10-12 September 2027 at Stazione Leopolda, Piazza Vittorio Veneto, Florence; exhibition hours are 10 am to 6 pm every day of the event. The 24th edition closed on 13 September 2026 with a record number of visitors. Companies interested in exhibiting can apply through the Pitti Immagine exhibitor procedure and contact [email protected]; buyer and exhibitor access is handled through the MyPitti portal.