Allstate Hot Chocolate 15k/5k 2027
The SKECHERS Hot Chocolate Run in Atlanta offers a 5K and 15K race on January 31, 2027, with a pre‑race Expo on January 30 for packet pickup and vendor interaction. Participants can upgrade to the VIP Cocoa Club for premium swag, a lounge, and exclusive treats, or add the Ghirardelli Cocoa Club for premium hot cocoa, a shopping bag, $35 store credit, and preferred corral placement. The event features a post‑race party at Centennial Olympic Park with music, chocolate fondue, and free race photos. Awards include overall and age‑group prizes with cash and registration incentives. Key exhibitor categories include chocolate and beverage vendors, gear and apparel sellers, and local sponsors. Logistics support includes hotel partnerships, public‑transport parking options, and a dedicated expo parking area. Live runner tracking, high‑resolution photo delivery, and a downloadable course map enhance the participant experience. The race is fully timed, professionally managed, and emphasizes safety, with virtual options available for inclement weather.